Footy Fans Warned Against Speeding during Finals
One of the Transport Accident Commission's (TAC's) most successful and heartfelt advertising campaigns will be aired again on television in a bid to reduce speeding during the AFL footy finals.
Deputy Premier and Minister for Police, Peter Ryan joined the TAC and Victoria Police to relaunch the powerful campaign, featuring Victorian families who have lost loved ones in collisions where speed was involved. It tells the stories of families who are still battling their grief, in some cases 40 years on.
"This is the first time TAC will promote a message other than drink driving during the finals. The advertising campaign will run for five weeks," Mr Ryan said.
The Pictures of You campaign was first launched in 2008 and tracking studies revealed the lowest ever self-reported speeding behaviour among drivers.
Mr Ryan said the advertisements made a compelling argument to slow down when driving.
One person featured in the ad, Helen Evans, said she hoped it would make a difference.
"If this ad makes even just one person slow down and think about what they're doing, it's all worthwhile, because no one should go through what we have been through," Mrs Evans said.
For more information about the campaign and the impact of speeding, visit the Pictures of You website.
Speeding facts:
- A five km per hour reduction in speed can result in a reduction of at least 15 per cent in the number of crashes and can reduce the severity of injury and mean the difference between:
- death or a serious injury
- a serious injury and a minor injury.
- Research suggests the risk of involvement in a casualty crash doubles for every five km per hour travelled over 60 km per hour.
- Speed is a contributing factor in one in three of all fatal and serious injury crashes on Victorian roads.
- Speed-related road trauma costs the Victorian community about $1 billion every year.