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Helping Consumers and Businesses through Facebook

Victorians can now interact with Consumer Affairs Victoria through Facebook.  

Facebook fits well with the organisation’s role of helping Victorians be responsible and informed when it comes to consumers and businesses. It also helps fulfil the government’s vision for Consumer Affairs Victoria to make better use of electronic communications to raise consumer awareness of relevant issues.

In the first stage of the roll-out, Facebook will be used for:

• posting updates about Consumer Affairs Victoria and its services
• directing users to its website
• linking consumers to other websites that provide valuable information
• networking with other government organisations
• sharing relevant stories from the media
• addressing general questions and directing people to enquiries channels.

In the future, Consumer Affairs Victoria may also use Facebook for:

• uploading photos and video
• inviting people to events such as information sessions
• engaging with users
• hosting discussion boards and online polls for feedback
• location-based marketing using Facebook Places.

This is Consumer Affairs Victoria’s second venture into social media. Consumer Affairs Victoria’s Twitter profile has been active for just over a year and is closing in on 1000 followers.