The Victorian Government is proud to present two reports detailing the findings of studies undertaken as part of the Alcohol Point-of-Sale Promotions Project.
This project was funded by the Victorian Law Enforcement Drug Fund and aims to investigate the harms associated with point-of-sale promotions among young people and to propose solutions to address these harms.
Point-of-sale promotions refer to promotional materials that are found within stores or at venues at the point where a purchase is made. Point-of-sale promotions are designed to influence purchasing intentions and to create or maintain brand awareness.
The first report, Examination into the Nature and Extent of Point-of-Sale Alcohol Promotion at Retail Outlets in Victoria, details the findings of a 12 month study of 100 young people examining the impact of point-of-sale promotions on their purchasing and consumption behaviour.
The second report, Alcohol Point of Sale Promotion Study, focuses on the range, nature and extent of point-of-sale promotions in a peak drinking period and a non-peak drinking period, and describes the findings of an audit of the point-of-sale promotions in a sample of Victorian packaged liquor stores.
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- Examination into the Nature and Extent of Point-of-Sale Alcohol Promotion at Retail Outlets in Victoria (PDF 608KB)
- Examination into the Nature and Extent of Point-of-Sale Alcohol Promotion at Retail Outlets in Victoria (Word 1.4MB)
- Alcohol Point of Sale Promotion Study (PDF 659KB)
- Alcohol Point of Sale Promotion Study (Word 1.4MB)
|Author:||State Government of Victoria|
|Publisher:||State Government of Victoria|
|Date of Publication:||2014-15|
|Copyright:||State of Victoria, 2015|
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